- +420%
Search Visibility & Shopping Dominance
Starting from a complete scratch digital footprint, Wax Paper Global partnered with us to penetrate the high-volume sustainable packaging market. By implementing a Semantic Product Mapping strategy and deep GMC Optimization, we achieved first-page organic rankings and secured multiple product placements within a single search query on Google Shopping and SERP Popular Products carousels.
About Wax Paper Global
Wax Paper Global is a specialized provider of premium, eco-friendly wax paper and custom packaging solutions. Catering to both the B2B food service industry and high-end boutique retailers, they focus on food-grade quality and sustainability. Despite having a superior product, the brand launched into a market dominated by long-standing industrial giants and Amazon-heavy resellers.
The challenge
Wax Paper Global faced the formidable hurdle of entering a marketplace where established trust and historical data are the primary ranking factors. Our audit revealed five critical roadblocks:
- Zero Domain Authority: As a brand-new domain, the site lacked the backlink equity and historical signals required to compete for high-volume, broad entities like custom greaseproof paper.
- Google Merchant Center (GMC) Invisibility: The brand was completely absent from GMC. This resulted in zero visibility in the Shopping tab, Popular Products carousels, and the visual product feed on the SERP.
- Semantic Information Gap: The site lacked the Entity-Rich content and Topic Clusters necessary to establish Topical Authority in the eyes of Google’s Knowledge Graph.
- High Market Saturation: We were competing against legacy global supply chains with deep-rooted SEO moats and decades of indexed historical data.
Services Used:
STRENGTH IN NUMBERS
Business impact
We executed a total Merchant-to-Market reconstruction. We focused on Technical Feed Optimization, Semantic Collection Pages, and Product Schema. By achieving Multi-Slot dominance, we didn’t just put them on the first page, we made them the most prominent option on the screen.
Search Visibility Growth
Organic Click-Through Rate
Shopping Impression Share
Esteemed digital marketing solutions
“Watching our products move from total invisibility to taking up multiple spots on the first page has been incredible. The team didn’t just find us keywords; they found us customers.”
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Google Merchant Center Optimization
- Semantic Content Writing
- Technical SEO
+420%
Search Visibility Growth
39.8%
Organic Click-Through Rate
85.3%
Increase in organic quote requests
